The Great Gatsby Questions and Answers
by F. Scott Fitzgerald

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Where is the billboard in The Great Gatsby?

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The area connecting the two Eggs is described by Nick as a place of industrialization that he dubs the "valley of ashes." The first time the billboard of Doctor T. J. Eckleburg is seen is in chapter 2, as it rises above the bleak landscape. The billboard stands in sharp contrast to the gray landscape with "powdery air"; its gigantic blue eyes are rimmed with enormous yellow spectacles. This colorful imagery can be combined to form the color green, which is symbolically used as the color of the light at the end of Daisy's dock.

The billboard is enormous, so although it stands in the "valley of ashes," it can be seen from various points in the Egg. In fact, several characters gaze upon the eyes throughout the story, and the eyes seem to see and judge all of the evil they engage in. These eyes come to represent a type of God-like consciousness, reflecting the inner turmoil of the characters. Thus, the gray and bleak background where the billboard stands comes to symbolize the discord and darkness of the character's decisions.

The billboard stands between the Egg of old wealth and the Egg of new wealth, showing that both will be judged for the flaws in their character.

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