As Comrade Napoleon's right hand man in George Orwell's Animal Farm, Squealer's most valuable asset was his ability to spread propaganda among the animals. He was very successful, and the animals rarely questioned his words. Although Snowball was no longer on the farm, many of the animals remembered his bravery and wisdom while he was there. There was always a chance that he would return and divide the animals, thereby weakening Napoleon's control. By blaming Snowball for anything negative that happened on the farm, Squealer was able to plant the idea that Snowball was a traitor and was working against the animals and with the humans. This message could only strengthen Napoleon's position and diminish any possible loyalty that any of the animals still felt toward Snowball.