When deciding where to buy a product, do you base your decision on convenience, brand, price value or a combination of all of these?

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Like many responses above I consider the combination of all since they are all closely related. Price value is determined by how much something is worth and whether the product will worth the money paid for. Convenience is probably regarded a little less seriously for me since I would bear a bit of inconvenience if the product has many more advantages in comparison. 

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I base my decision on a combination of these factors.  If it is something I need immediately, then convenience is obviously going to be a bigger factor.  When the car breaks down, I often purchase parts from the store right next to the mechanics garage because it is convenient.  However, if it is something I do not need immediately, price point becomes more important.  When I have time to wait for delivery and research a product, I want the best deal I can get.  This doesn't necessarily mean the lowest price point because sometimes the cheapest product is not the best deal.  Brand usually only plays a role in my decision making when I have had problems with a product in the past.  For instance, I only buy one brand of laundry detergent because everything else irritates my son's skin.  I also stick to specific brands of over-the-counter medications because I know they work better than the generics.

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As mentioned before, it all depends on what the product is and the price point. When something is really cheap, it does not matter too much. If the product is expensive, I would go for quality and cost. It is surprising how much costs fluctuates. Online is generally cheaper due to the less they pay for overhead. In a word, comparision shopping is a must. 

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For me, it depends on what I'm buying but all those items are considered as well as the company from which I purchase the item. Depending on the item, environmental concerns can also come into play. 

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I live in a small enough town that convenience comes into play only in terms of whether I can get it in town or have to travel to the nearest large city, roughly 35 miles away. I will always attempt to buy locally first, even when that costs somewhat more.

Having said that, I look at price value as a first criterion for most purchases. The bottom line is that I detest shopping and try very hard to make my own or do without for as much as possible!

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Ranking each of these factors in terms of importance to my decisions is not easy because I, personally, don't follow a system in making these purchasing decisions. 

On certain days, convienience might be the primary factor in my decision but on other days price will be the determining factor. 

The more expensive an item is, the less convenience will influence my decision. Also, in considering more expensive items brand becomes increasingly important in my decision making process. 

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Convenience is certainly the least important aspect, especially for high ticket items. Price value is most important, although there are certain times when a particular brand trumps the lowest possible price.

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I make my decisions first on locale proximity then on brand. Since I buy only organic, brand considerations must be second. Organic also implies price value with the price generally higher. I'm willing to make the sacrifice of higher prices (with a smaller shopping list!) because of the value I place on the health advantages.

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This differs, of course, from person to person.  

Personally, I base my decision on a combination of the three of these, with brand typically being the least important by far.  Convenience and price value are both extremely important to me,  I do not like to have to go very far to shop and I do not like to spend a lot of time in stores.  This makes internet buying very attractive to me.  I am also extremely conscious about getting value for money.  I do not want to buy expensive things when cheaper things are just as good.  However, I am careful not to buy cheap if cheap things are low quality and will not be as good of a value as the more expensive items.

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