When analyzing campaign advertisements, one should ask all of the following questions EXCEPT:
A. Who is running the ad?
B. Are the accusations relevant to the campaign or office in question?
C. Is the accusation or attack timely?
D. Is the ad true?
E. How much did the ad cost?
Which of these things would, in your mind, be irrelevant?
Does it matter who is running the ad? I think so, because the person or group running it could be very biased. If Democrats are running an ad, you can expect it to be biased against Republicans, for example. Knowing who runs the ad will tell you something about whether to believe it.
The relevance of the accusations clearly matters. Let’s say an ad accuses someone of having cheated on their spouse. Is that going to affect their ability to run the country as president? If you think it will, fine, but you at least need to consider that.
If the attack is old news, it probably doesn’t matter either. Let’s say an ad accuses someone of having gotten drunk too much 25 years ago. That’s old news and most people would say it no longer matters.
If the ad is a lie, you would certainly want to know that.
But how much the ad cost doesn’t seem to matter to me. It has no impact on whether the ad is true, unbiased, and relevant. That is the factor that is irrelevant in my opinion.