A lot of psychologists have studied the psychological significance of color preferences. There are many sites on this subject that can be googled. The first one on the Google list if you type in "Psychological Significance of Colors" is "Meaning of Colors in Color Psychology." Many of the people who answered your question have specified that they favor purple. This is an excerpt from what that entry says about purple:
This color relates to the imagination and spirituality. It stimulates the imagination and inspires high ideals. It is an introspective color, allowing us to get in touch with our deeper thoughts.
Most of the people who responded to this question were females. Women seem much more sensitive to colors than men. Also a lot harder to satisfy. Personally I have found that colors bug me. In fairly recent years the clothing merchants have tried to get men more interested in choosing colors, but I have found it frustrating and annoying. If I buy a brown shirt then I can't wear it with a pair of blue pants, so I need a pair of brown pants. But then I can't wear brown pants with a black belt or black shoes. And of course if I wear brown pants I can't have a brown shirt of the same shade or I would like like a deliveryman in uniform; so I have to wear, like, brown pants with a tan shirt, or tan pants with a brown shirt. Women have to have several purses and many pairs of shoes, and it must take them a long time to be sure that everything matches everything else. But I think they like shopping and choosing clothes and even taking things home and bringing them back to the store if they decide they really don't like them.
I don't want to spend any time or mental energy choosing shirt, shoes, pants, jacket, etc., and then have to go through the same thing the next day. I have decided to wear nothing but brown and tan as well as anything that will go with brown and tan, such as shades of red or just plain white. I don't want to think about it. I would like to be able to pull things out of the drawer and the closet and put them on knowing that whatever I had would match.
I read that Alfred Hitchcock owned twelve black suits, twelve white shirts, and several identical black neckties and several identical pairs of black shoes. That sounds pretty extreme, but I can sympathize with him. Any time you see a photograph of him he is sure to be wearing a black suit with a white shirt and a black tie.
Mark Twain decided that he liked a white suit, so he had a tailor make up about a dozen identical white suits, and he is wearing all white in any picture of him you are likely to see.
I have occasionally asked myself what my favorite color is. I still don't know. Green is a good color--for grass and trees. But I would never own a green car, or a purple one.
My favorite colors have changed as I have aged. When I was younger, I loved green. My appliances were all avocado green when they were popular in the 1970s. I liked the color because it made me think of favorite things: beginning of spring, Christmas, and the color of my bridesmaids' dresses at my wedding.
For awhile, I loved red. My car was red, I loved red roses, I changed my clothes colors to shades of red, and I was given a ruby ring.
In the last few years, I also have grown to love the color purple. I have a room in my house that has one wall that is painted purple. On the wall are a selection of Auguste Renoir paintings. I love it.
Since I am now 65 years old, I have certainly changed my attitudes about a lot of things. After reading this fun poem about ladies growing older, you will understand why we older ladies seem drawn to the colors red and purple.
Warning
When I am an old woman I shall wear purple
With a red hat which doesn't go, and doesn't suit me.
And I shall spend my pension on brandy and summer gloves
And satin sandals, and say we've no money for butter.
I shall sit down on the pavement when I'm tired
And gobble up samples in shops and press alarm bells
And run my stick along the public railings
And make up for the sobriety of my youth.
I shall go out in my slippers in the rain
And pick flowers in other people's gardens
And learn to spit.
You can wear terrible shirts and grow more fat
And eat three pounds of sausages at a go
Or only bread and pickle for a week
And hoard pens and pencils and beermats and things in boxes.
But now we must have clothes that keep us dry
And pay our rent and not swear in the street
And set a good example for the children.
We must have friends to dinner and read the papers.
But maybe I ought to practice a little now?
So people who know me are not too shocked and surprised
When suddenly I am old, and start to wear purple.
Further Reading
My favorite colour is blue, in its various shades. I believe it is my favorite color because it is akin to the colour of the sky, which to me represents clear, breezy, spaciousness and a sense of freedom. I like all colours, but I do tend to gravitate to clothing styles and more that are predominantly blue. I also like blue as a colour when combined with other colours that complement it, such as yellow, and white. The colour blue also represents clear, clean water to me and brings up images of great tropical vacation destinations that I enjoy!
My favorite color is green. It might be because I read somewhere that green is supposed to be a healing color. One way or another, green makes me feel happy. The ironic thing is that I am allergic to grass!
That's funny, because purple is my favorite color as well. I don't really care that it's connected to royalty, I just like it. I would say, though, that it has to be dark purple. Light purple really doesn't appeal.
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