It's hard to stray in this question and not come to John Proctor's stinging rebuke of Puritan society and pleas for his own reputation. When confronted with the choice of signing a false confession or accepting death as a result of telling the truth, Proctor's lines speak to one's reputation and one's own sense of identity in the world:
Because it is my name! Because I cannot have another in my life! Because I lie and sign myself to lies! Because I am not worth the dust on the feet of them that hang! How may I live without my name? I have given you my soul, leave me my name!
You won't find another and more passionate line about the need to protect one's reputation. In a world where winning and losing is determined by end results, Proctor's words and Miller's sentiments through him remind us that there has to be a structure and process by which winning is honorable. An individual's reputation is a part of this. Another example of this would be in Act I when Parris speaks of fear of his own reputation. This exchange reflects the "anti- Proctor" belief in protecting one's own name in a superficial and phony manner. The enotes link below is going to be very helpful for you in this topic.