What's a idea for an advertisement that you create that illustrates an example of Ethos, Pathos, or Logos?

Expert Answers

An illustration of the letter 'A' in a speech bubbles

The advertisement you are asked to create uses the three pillars of persuasion: pathos, logos and ethos. You can do this by creating an appeal for a worthy cause, perhaps an ad that asks readers to send money to a group that feeds hungry children in some part of the world.

...

Unlock
This Answer Now

Start your 48-hour free trial to unlock this answer and thousands more. Enjoy eNotes ad-free and cancel anytime.

Start your 48-Hour Free Trial

The advertisement you are asked to create uses the three pillars of persuasion: pathos, logos and ethos. You can do this by creating an appeal for a worthy cause, perhaps an ad that asks readers to send money to a group that feeds hungry children in some part of the world.

You could show pathos, which is appealing to people's emotions, by including a photo of a wide-eyed hungry child. You could establish logos, or logical appeal, by providing facts and statistics in the text beneath the photo to demonstrate how widespread the hunger problem is in that part of the world. Finally, ethos, or credibility and authority, is established by using reputable sources for your facts and statistics, such as a UN report on world hunger.

Remember that to persuade people you need to appeal to their hearts, their minds and their sense of what is believable.

 

Approved by eNotes Editorial Team