What would be an example of the marketing mix of a security guard business?
Include a description of the service/solution(s) offerings, your total product concept, branding & brand name, website, any unique offerings, product positioning strategy, and customer value (what’s in it for the customer and why should I do business with your company?).
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RestEasy Security Solutions
Service Offering: We specialize in providing security cover to celebrities, business executives and high net worth individuals (HNWI).
Product concept: Highly trained and sophisticated security personnel are available for giving a security net to celebrities, business executives and HNWI. Whether it's for a day or a year, our experts are available for complete security solutions. We provide on-site security, including your home, business or public appearance.
Branding: Specialists in personal protection, our team of experts (highly skilled and ex-special forces) will ensure your security at any place, any time, any situation.
USP (Unique Selling Proposition): Our security experts are former special forces experts and have faced any security threat you can imagine more times than you can imagine it. They are experts at neutralizing threats and ensuring the safety of their client. We only deal in personal protection and only to high-end customers. Our team is highly skilled, trained, sophisticated and are adapt at staying "invisible."
Positioning: Our business is targeted at celebrities, executives and HNWI. Unlike other business, we do not cater to everyone and everybody, but maintain a selective portfolio, thus enabling us to specialize in a niche market.
Customer Benefits: Our clients have been highly satisfied with the skills and talents of our experts. The training received by our team is unmatched and they can withstand any situation that is conceivable. We prepare a customized solution for your needs and help you carry on with your life without any worry.
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