The world of Shakespeare's 'Much Ado About Nothing' is set in 16th Century Italy, in a city of Messina. Politically, the city is run by a monarch, and when Prince Don Pedro arrives, a rather large fuss is made to make sure he feels welcomed. There is no democracy. Socially, the society is patriarchal, meaning the men rule the families. Men would readily fight each other even if minor disagreements are made, or if anyone suspected fraud or treason from another man. However, Beatrice challenges the role of women in society, who were seen as quiet, obendient and very feminine (they liked to gossip, they were clean etc.). Instead, Beatrice was outspoken, intelligent and social, and this attitude was accepted. Hero was the typical woman of the time.