This is, of course, a very subjective matter. What seems fair to one person will not seem fair to another.
One frequently heard complaint is that the media is much more likely to identify the race of a black offender than that of a white offender. In addition, some argue that it is more likely that the picture of a black offender will be shown. This is said to bolster the stereotype that African Americans are likely to be criminals.
The argument, then, is not that the media is unfair in how it portrays the African Americans that it does portray. What is unfair is how the media tends to be more likely to identify the race of an offender (verbally or with a picture) if that offender is an African American.