In what ways do multinational corporations use the media to improve the public image of the company in a time of crisis?
Multinational companies (or any companies) use media in times of crisis to try to project the image of a caring and concerned company that is doing everything it can to resolve the crisis. Companies use television and other advertisements, the free exposure they get from media interviews and, nowadays, social media to get...
(The entire section contains 167 words.)
check Approved by eNotes Editorial