How do the media and marketers manipulate the public?

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Walter Fischer eNotes educator | Certified Educator

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There exists a relatively new subdiscipline within the study of psychology called "media psychology."  With the explosion in information technologies over the past 30 years, especially the introduction of personal computers and the internet into most American homes, there has been a growing interest in the effects of mass media on how people process information and on how they respond to external stimuli.  The influence of mass media on the public, particularly on how consumers arrive at decisions on what products they purchase, has long been a topic of investigation by marketers and psychologists alike.  Now that advertisements are in front of us almost every waking hour of the day -- for example, this educator can't begin to answer a question such as this one without first having to maneuver around advertisements featuring live-action characters that move...

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