The story takes place in a small, quiet, uneventful, and cold New Hampshire town called Westfield. In Westfield, everyone knows everyone, news spreads fast, and almost nothing is a secret. Significantly, it is also close to other small towns, which is how word of the frindle story spreads to Boston. The town is depicted as a community with strong roots in the past—a place where everyone from the school superintendent to Manny, the custodian, has a place.
Within Frindle, settings include the Penny Pantry store, Nick's comfortable family home, and Lincoln Elementary, which, unsurprisingly, is a major backdrop for the story. We learn that the school has 150 students in the fifth grade alone and that it is only six years old. Like the town, it has a strict social hierarchy.