Which variables are inconsistent and which are consistent in this market segmentation analysis?
Name F&B Activity Age Gender Income Home City John Dunn $2,000 62 Male $265,000 Mobile, Alabama Debbie Dell $20,000 48 Female $265,000 Mobile, Alabama Will Stanley $48,000 22 Male $200,000 Mobile, Alabama Ian Woodrow $8,000 56 Male $1,200,000 Mobile, Alabama Katie Grant $30,000 30 Female $200,000 Mobile, Alabama Karrie Grant $30,000 30 Female $1,200,000 Mobile, Alabama Average $23,000 $555,000
The variables that seem to be consistent in this analysis (those that seem to be able to predict the level of F&B activity) are gender,to some extent, and age. Other variables, such as income and home city have no bearing on the level of F&B activity.
By looking at these statistics, we can see that women seem to constitute a segment. The women in the analysis all have a similar level of F&B activity. The men do not. We can also see that age seems to have an impact on F&B activity. The younger people studied have much higher levels of F&B activity than the older people.
The other variables seem to have no consistent impact on levels of F&B activity.