What is the Unique selling proposition of the following mobile companies:- samsung, nokia, apple, sony ericsson, micromax and blackberry. compare.explain usp and compare the usp's of above...

What is the Unique selling proposition of the following mobile companies:-

samsung, nokia, apple, sony ericsson, micromax and blackberry.

compare.

explain usp and compare the usp's of above mentioned companies.

4 Answers | Add Yours

cherrybhatnagar's profile pic

cherrybhatnagar | Student, Undergraduate | (Level 1) Honors

Posted on

USP refers to a particluar feature or group of features which make the product different from its competitors leading to higher sales due to its USP.

Nokia - Past legacy and relaiblity over the years

Apple - Innovative but costly

Sony Ericsson - For music lovers 

Blackberry - For business people 

Micromax - Provides features at lower cost than other companies

 

 

thank you

cherrybhatnagar's profile pic

cherrybhatnagar | Student, Undergraduate | (Level 1) Honors

Posted on

Samsung : Provide best in class product at affordable price.

Nokia : Provide Durable and Sustainable products

Apple : Innovative Products. Think out of box.

Sony Ericsson : Best sound and camera quality.

Micromax : Follows "me too" strategy. Offers reasonable products with some acerage quality.

Blackberry : Always stay connected. BBM, Push Mails/Msgs

thank you

vinishparikh's profile pic

vinishparikh | High School Teacher | (Level 1) eNoter

Posted on

USP refers to a particluar feature or group of features which make the product different from its competitors leading to higher sales due to its USP.

Nokia - Past legacy and relaiblity over the years

Apple - Innovative but costly

Sony Ericsson - For music lovers 

Blackberry - For business people 

Micromax - Provides features at lower cost than other companies



ayushkhanna's profile pic

ayushkhanna | (Level 1) eNoter

Posted on

Samsung : Provide best in class product at affordable price.

Nokia : Provide Durable and Sustainable products

Apple : Innovative Products. Think out of box.

Sony Ericsson : Best sound and camera quality.

Micromax : Follows "me too" strategy. Offers reasonable products with some acerage quality.

Blackberry : Always stay connected. BBM, Push Mails/Msgs

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