Google’s process for capturing customer information is unique because unlike traditional data collection techniques it does not rely on direct customer input. Traditional techniques rely on the customer entering their information which is subsequently stored in a database for later use. Google on the other hand uses a complex set of algorithms and data collection “bots” that can track a user’s general internet activity. Anytime you log onto your Gmail (Google mail) or search the web, Google is able to track and aggregate your searches. Complex algorithms crunch this information and are able to discern, approximate and predict habits based on user activity. This helps Google tailor their products to better meet consumer needs and requirement and keep them in tune with customer behavior.