Well, the key words here are strategic planning. When you have a strategy, or develop a strategy about how to proceed with something, that means you have a list of criteria that you have predetermined to be the most important guiding factors regarding that situation. So when you strategically plan for something, you have carefully weighed out which direction, what actions are necessary, for the thing you are considering to take. The alternative would be unstrategic planning, which would involve very little consideration or planning whatsoever. Some people call this type of planning "knee-jerk" planning, it is whatever you feel is appropriate at the time. A good example of this would be if you and your significant other are watching television at home, and you ask "What are we going to watch tonight?" Your partner has no real program in mind at all, so you "channel surf" until you find something that strikes both your fancies. The decision-making process is the easy part, once the careful, thought-laden strategic planning has taken place.