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Outliers: The Story of Success by Malcolm Gladwell, like most popular books dealing with success stories, appeals primarily to what is termed a "middle brow" audience. This audience is generally university educated, with university level reading skills and a certain degree of intellectual curiosity. It is not an audience of highly educated intellectual or people with graduate degrees, who would expect more rigour. The book's main strength are lively anecdotal writing and a wide range of superficial knowledge. Its weaknesses are a lack of intellectual depth, a reliance on anecdotes, and a lack of analytical precision. One might describe its readers as a more educated version of the readers of People or Us magazine, looking at celebrity or success stories, to find out a simple "key to success"; thus we are probably looking at a middle class audience driven by status and economic anxiety.
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