The Two Minutes Hate is a short propaganda program that is aired each day on the telescreen on Winston's floor in the Ministry of Truth. It is almost certainly broadcast in all of the other ministries as well. It usually consists of images of Emmanuel Goldstein, the man portrayed by the Party as an archtraitor. As he delivers a speech, full of attacks on Big Brother, an image of Eurasian troops marching behind him flashes on the screen. The effect of the images are to stir up an almost hysterical frenzy among the observers. People throw things at the screen, and by the end of the Hate, with Goldstein's voice giving way to that of a sheep, they are in tears, chanting Big Brother's name. The Hate concludes with the Party slogan on the screen: "WAR IS PEACE; FREEDOM IS SLAVERY; IGNORANCE IS STRENGTH." This daily ritual is designed, obviously, to create unity in hatred, but for Winston, it has the opposite purpose. It is his reaction to the Hate one day that makes him decide to keep a journal.