The demographics of the United States are undergoing two major changes. First, the United States' population is coming to be more heavily non-white. This is occurring largely through immigration. Current projections are that the US will be majority non-white within the life times of many people who are alive today. At the same time, the population is getting older. With the Baby Boom aging, there are fewer people of working age in comparison to those who are of retirement age. These trends will have a major impact on business because of the changes that will occur both in the needs of consumers and in the cultural makeup of the workforce.