What traits do persuasive requests and sales messages share and how do they differ?

Expert Answers

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Both a persuasive request and a sales message try to convince someone to do something.  A persuasive request can be written to an individual or to a large group pf people.  It can be used to ask someone to purchase something, for example a child could write a persuasive letter to a parent requesting the latest piece of technology.  It could also be a person or group of people trying to change the behavior or actions of others.  An example is Disney's Friends for Change program in which the Disney Channel actors/actresses are asking kids to change their behaviors to help the environment.

A sales message has one primary purpose.  It is designed to encourage consumers to purchase the product being advertised.

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