Napoleon assumes a variety of names for himself which include:
- our Leader, Comrade Napoleon
- Father of all Animals
- Terror of Mankind
- Protector of the Sheep-fold
- Ducklings' friend
Each of these titles demonstrates an effort to exercise propaganda on the animals who would follow him. For example, the sheep and the ducks are the most likely to follow Napoleon's every command. This keeps them in check.
In Chapter 8, Napolean becomes reclusive and is seldom seen in public. When he does appear, a black cockerel announces his entrance before Napolean speaks. Napolean also begins to take on various titles. Orwell writes that Napolean is referred to as "our Leader, Comrade Napoleon." The pigs also give Napolean various titles such as "Father of All Animals, Terror of Mankind, Protector of the Sheep-fold, Ducklings’ Friend." Later on in the novella, Squealer even refers to Napolean as their "beloved Leader" while he explains why Boxer left in a van that said "knackers" on the side. Napolean's titles symbolize Stalin's cult of personality. Similar to Stalin, Napolean wishes to portray himself as an omniscient, benevolent leader. His titles give the animals the impression that he is their protector and friend. Ironically, Napolean is an enemy of the animals. He selfishly manipulates them into working long hours for his personal gain.
Napoleon eventually takes a bunch of titles. They get more elaborate as the story goes on. At the end of Chapter 6, he is already being referred to as "leader."
But then by the time we get to the start of Chapter 8, things get out of hand. He gives himself a bunch of fancy titles. These titles include Father of All Animals, Terror of Mankind, Protector of the Sheep-fold, Ducklings' Friend, and other such titles.
All of this shows that Napoleon is getting to be way "more equal" than the other animals and that he is setting up a Stalin-type cult of personality around himself.