What are the timing issues for market entry in e-business and how do companies address them?
The timing issues for market entry in e-business are similar to those for any kind of business; however some of the issues may have specific aspects that may only affect e-businesses. Market entry timing is a deliberate effort made towards the introduction of a product or service into a particular market. Issues that need to be addressed when timing an entry into a particular market segment are:
- Brand identity
- Customer Loyalty
- Distribution Channels
- Size of investment
- Control and availability of resources
An e-business would also have to consider what their market position would be at the time of entry, will they be:
- A Pioneer – First to market
- Late Arrival
- Strategic entrant – Time their market entry based on deep market analysis and market demand considerations.