Podcasts are digital audio files that are made available on the internet to be downloaded on a computer or portable media player. Most podcasts come in a series. New installments can be received automatically by those who subscribe.
Below, are three reasons why podcasts are beneficial to the growth of a business:
1. Accessibility and convenience
The fact that podcasts can now be obtained via most portable media players and smartphones make them accessible to a wide audience and market.
Podcasts allow the marketer to speak directly to his/her audience. This gives the podcaster an opportunity to engage their audience, address the desires of their targeted market, and reveal the personality/ visions/ and mission of the company to the masses. Such qualities help the audience to feel more connected to the product being podcasted.
Podcasts surpass the need to write, revise, and rewrite. Furthermore, as podcasts have gained popularity, the price of podcast production has decreased. Since 2013, the cost for the equipment required to create a podcast has decreased by 50%!