What is the the ideology and media spin on 'binge drinking'?
I can't see how the media would have an "ideology" about binge drinking. An ideology is a belief system, while binge drinking is a single issue.
As for media "spin" or bias, in general the media tends to exaggerate issues or blow them out of proportion, as this increases ratings/sales. So if there is a spin (I'm not convinced there is on this particular issue), it would be to create the impression that binge drinking is much more common than it is. You could also say that media is biased against such activities, as they know most of their audience will find such drinking to be a bad thing, and therefore would be sympathetic to the bias.
I would agree that the media would ideally put a negative spin on binge drinking. The media attempts to report the stories that are extreme because this will draw more attention, therefore increase ratings.
Binge drinking is very dangerous. There are cases that are not so extreme and isolated but then again there are cases that have led to death. The media portrays binge drinking in many negative ways, for example, binge drinking may be caused by too much pressure at school or low self esteem.
Whatever the cause for binge drinking, it is safe to say that it is very dangerous and the media does have on impact of public opinion.