Organizations use professional networks, digital recruitment, and community institutions to find applicants.
Three common professional outlets are: colleges and universities, professional clubs, and events. Colleges and universities often have career fairs for recruiters. Professional clubs such as stock traders' clubs and lawyers' groups sometimes invite recruiters to speak. Events like conferences and seminars often rent out exhibit booths to recruiters.
Three tools of digital recruitment are: social media sites such as Facebook and Twitter, industry-specific blogs, and business-to-business websites. These tools leverage the power of the internet to reach a wide audience.
Four community institutions that organizations commonly use to find applicants are: churches, local radio, local television and local business bureaus.
Key to recruitment is using a wide range of sources to generate an extensive list of qualified candidates. There are traditional sources of candidates used throughout modern time and there are newly emergent sources unique to our electronic age. Some traditional sources include promoting from within, trade magazine advertisements, word of mouth, local classified ads and employment agencies. Some new sources are social media, Internet job banks and outplacement agencies.
Of the ten common recruitment sources, seven are considered traditional sources with long records of successful results.
- Promoting from within a company: accomplished by internal advertisement; allows companies to reward employees and assure an unbroken flow of company culture; it is advised though that around 20 percent of hires be from outside the company to infuse new approaches and ideas.
- Vocational schools, colleges and universities, including Alumni placement offices: the best source for newly educated and trained employees full of energy and enthusiasm; while graduates lack accumulated experience, they are informed on the latest trends and concepts.
- Associations and association sponsored trade shows, conventions, seminars and trade magazines tap directly into experts in a given field who are actively looking for work and who very often have critical experience.
- Private and public employment agencies and previously submitted unsolicited applications: sources of employment seekers who have been pre-screened by the agency for their qualifications; unsolicited applications are often submitted by individuals knowledgeable about the company and eager to work there.
- Temporary employment agencies: like private and public agencies, temporary services provided pre-screened and tested individuals who constitute a sound base of potential new hires because their work is seen in context of the job requirements and company culture.
- Advertising: includes classified ads in local newspapers, ads in trade and association magazines and street-side help wanted signs. Advertising can be one of the least costly (i.e., newspapers, help wanted signs) and one of the most selective means of recruitment (i.e., trade magazine selective readership).
- Word of mouth: employee referrals, referrals from business associates such as accountants and business consultants offer a small but generally highly qualified list of candidates.
The other three sources have emerged from the newly emergent electronic era companies now operate in.
- Internet job banks: generalized job banks, like indeed.com, and specialized job banks, like the U.S. government usajobs.gov, generate candidates searching and qualified in a company's specific field.
- Outplacement agencies: past employees who have been laid off or were downsized due to factors not reflecting on skill, expertise or job performance, who add high qualifications to a candidate list.
- Networking: contacts within the community and industry often connected with through social media but often also through such contacts as association events, charity functions, churches and committee meetings.
newspaper and trade publication advertisements,
labor and community organizations,
employee referral programs,
professional search firms,
on-line recruiting sites,