What is targeted recruitment?

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gsenviro | College Teacher | (Level 1) Educator Emeritus

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Targeted recruitment, as the name suggests, is recruitment targeted at a specific group. These groups could be people with a specific skill set, from a certain demography, of a certain under-represented group or ethnicity, etc. Examples could be targeted recruitment of under-represented groups such as females, Hispanics, African-Americans, native Americans, etc. These traditionally under-represented communities can be targeted for recruitment by advertising in magazines or newspapers typically read widely by these classes. Similarly, an industry may target people with a certain skill set. For example, Tesla may be targeting recruitment of people with a strong background in automation and robotics (to design driverless cars). Targeted recruitment helps an organization gain competency in a particular discipline or ensure that the workforce is diverse and representative of all sections of our society.

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