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Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris, is journalist Richard Kluger's history of the American tobacco industry, with a major emphasis on the successful efforts of the tobacco industry, represented by the Philip Morris Corporation, in marketing itself to a public anxious for the perceived sedative and stimulative qualities of cigarettes -- a contradictory notion Kluger is careful to note. The book is a meticulous historical account of an industry the author points out is directly responsible for millions of deaths despite widely-known scientific evidence implicating cigarette consumption in those deaths. Kluger describes the efforts of a small group of dedicated scientists worked for years to attain the scientific community's support for their conclusions regarding the hazards of smoking, and the complicity of the American government in perpetuating the public's tobacco habits, both in terms of the government's support for the tobacco industry from both an agricultural and industrial perspective, and the role of the military in encouraging tobacco consumption among American troops during wars. Ashes to Ashes is Kluger's indictment of a large, profitable industry that has brilliantly utilized marketing on a global basis to attract new customers even while the American medical community has slowly but surely grown in its vehemence against cigarettes.
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