Once Katniss and the other competitors arrive in the capital, they must train not only for the games themselves but to attract sponsors. Haymitch initially advises Katniss and Peeta to spend time together both in public and during the training. After the two of them have a private conversation, however, this strategy is modified. In the next chapter, Haymitch informs Katniss that Peeta wishes to train privately. While he works with Peeta, Effie continues with Katniss’s training for the interviews.
During the first interviews, as District 12 appears last, Katniss is blindsided. When Caesar, the interviewer, asks Peeta about his motivations and romantic interests, Peeta replies that he has a crush on a girl and is trying to impress her. Katniss is stunned to hear him identify her as that girl. Although she has started to develop respect for Peeta as a fellow competitor, she is focused on her own survival through victory.
Afterward, Haymitch admits that this announcement had been part of the training. He advises Katniss to pretend in public that Peeta has succeeded in impressing her and that the two of them are a couple. Their private competition can continue, but the audience will be drawn to the romantic angle, and both of them will therefore attract more sponsors.