Blogs and social networking sites are important ways of getting good "word of mouth" about your latest products. Therefore, you should do things like:
- Identifying influential bloggers who get a lot of page views and sending them your product. You will, of course, have to rely on the quality of the product to get them to write good reviews, but at least you might be able to get more people to become aware of the product if the blogger reviews it.
- Using sites like Facebook to let you interact with your customers. You could do things like running promotions on Facebook where you give prizes to random people who "like" an ad for the new product. Or you could give prizes to random people who will post reviews on Facebook that link to your page.