What are some reasons that projective personality tests are used even though their psychometric properties are fairly poor?

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Karyth Cara | College Teacher | (Level 1) Senior Educator

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DEFINITION: In a projective test, an individual "supplies structure to unstructured stimuli in a manner consistent with the individual’s own unique pattern of conscious and unconscious needs, fears, desires, impulses, conflicts, and ways of perceiving and responding." (Philip Schatz, Ph.D. Saint Joseph's University)

One reason projective tests are used despite poor psychometric properties is that they provide a means of "viewing" the subconscious mind thus the possibility of identifying deep emotions, conflicts, and personality characteristics. This has been found by some employers to assist in helping to identify employees who will achieve a good fit with the corporate culture.