Though the novel is not really fully a postmodern work, there are a range of postmodern features in "The Bonfire of the Vanities." One is the inclusion of false and fractured narratives. The fictional article from "The New York Times" at the end creates a postmodern intertextuality in the work. The frequent mentioning of brand names is postmodern; it emphasizes an ephemeral consumer culture. The focus on media, and the media frenzy that goes along with the court case, are postmodern in their focus; the media is of central importance to postmodernism, especially when the lines between truth and appearance dissolve, as happen here.