What are some good points of such a survey?
A former president required that callers to the White House first complete a survey before being connected. For all questions, callers could press one for yes, two for no, and three for undecided.
Do you agree that it is a good idea to fully fund public education?
Do you agree that it is important to support human rights around the world?
Do you agree that a strong economy is best for America?
Callers who selected yes to all questions were congratulated for being part of the wide majority who fully supported the president’s domestic and foreign policy (a percentage was calculated and reported instantly).
There is very little that is really good about this poll from an opinion polling point of view. The major thing that is good about this is that it is very easy to participate in the study. The study makes it easy to answer since there are only three options and they are easily answered by pressing a button on the telephone. This is not an open ended survey in which the respondent has to formulate long and perhaps thoughtful answers to the questions. As a result of that, the data are quantifiable and the people who commissioned the poll could easily perform statistical analyses of the data. Outside of that, there is very little that is good about this as an opinion survey.