What are some of the gender differences in nonverbal communication as they appear in contempory advertising?
The nature of gender differences in nonverbal communication is controversial. Some scholars believe that cross-cultural, universal gendered styles of communication exist. New York University professor of gender studies Carol Gilligan has written extensively about the non-direct, nonverbal nature of much female communication. Gilligan and those who agree with her believe that women tend to read nuanced body linage with greater sensitively and accuracy than do men.
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