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What are some of the gender differences in nonverbal communication as they appear in contempory advertising?

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The nature of gender differences in nonverbal communication is controversial. Some scholars believe that cross-cultural, universal gendered styles of communication exist. New York University professor of gender studies Carol Gilligan has written extensively about the non-direct, nonverbal nature of much female communication. Gilligan and those who agree with her believe that women tend to read nuanced body linage with greater sensitively and accuracy than do men.


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