What are some challenges that one might face in establishing a new clothing store?

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pohnpei397 | College Teacher | (Level 3) Distinguished Educator

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The challenges that are faced by an entrepreneur trying to open a clothing store are generally similar to those faced by anyone trying to start a new business.  In general, these are the challenges that must be addressed in any business plan.  Perhaps the most important of these include determining what the store will sell and finding a niche that does not appear to be filled.

People who want to start a clothing store will need to figure out what sort of clothing they are going to sell.  There are so many different kinds of clothing that could be sold.  They will need to determine if they are going to sell men’s or women’s clothes.  They have to decide whether to go upscale or more “normal.”  The need to make these choices is a very important challenge that faces the owner of a new clothing store.

Closely connected to this is the need to find a market niche.  The store owner must try to determine what sorts of clothing store is needed in their market.  They will have to find a way to make people aware of their store and likely to patronize it.  In short, they have to figure out where there is not too much competition and they have to figure out how to position themselves so that they look more appealing than whatever competition there is.  

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