The setting primarily takes place on a British farm near Willingdon, named Manor Farm. Almost all of the story takes place at this location, with the exception of a brief scene in Willingdon with Farmer Jones.
The exposition is a narrative, and the narration does not comment on or contribute personal opinion to what is reported.
The point of view is the third person which is highly typical of fables and fairy tales.
The main characters are Napoleon-who is an older boar who is one of the principle players in structuring Animalism and the rebellion. He grows increasingly corrupt with power, and becomes human-like, which is ironic in that the rebellion was meant to do away with human dominance.
Snowball was another leader in the rebellion and structuring the farm afterwards. He is a visionary, organized, and committed to the principles of the rebellion. He becomes Napoleon's scapegoat and is run off the farm.
Squealer is the propaganda master. He spins the current events and mishaps into victorious triumphs that showcase the pigs' greatness.