Entrepreneurs are key players in import substitution because they contribute another venue of commerce to a local area, strengthening that area's economy. The goal of import substitution is to enable a country to provide for its own population and become less dependent on outside resources, all in the hope of facilitating an autonomous economy. Since, in most cases, entrepreneurs bring innovation, competition, and production out of their own backyard, they encourage their countrymen to participate in what they are producing.
Entrepreneurs change their environment from needing to having. This skill is critical to the process of import substitution because import substitution depends on providing locally what would otherwise be purchased abroad. Entrepreneurs are often one of the first groups of people to identify the need that is being satisfied elsewhere and find a way to satisfy the need on their own soil.