What is the relationship between ‘greenwashing’ and public relations?

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pohnpei397 | College Teacher | (Level 3) Distinguished Educator

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The relationship between these two things is that greenwashing is one form of public relations.

Public relations can be defined as communications between a company and the public that are meant to project a certain image of the firm to the public.  Greenwashing is one form of this.  It is a form in which the firm tries to use public relations to project the image that they are an environmentally-friendly firm.  To critics, this is merely a facade that masks practices that are not truly "green."

Greenwashing, then, is a somewhat deceptive form of public relations that is meant to make a firm seem more "green" than it truly is.