What is the relationship between ‘greenwashing’ and public relations?
The relationship between these two things is that greenwashing is one form of public relations.
Public relations can be defined as communications between a company and the public that are meant to project a certain image of the firm to the public. Greenwashing is one form of this. It is a form in which the firm tries to use public relations to project the image that they are an environmentally-friendly firm. To critics, this is merely a facade that masks practices that are not truly "green."
Greenwashing, then, is a somewhat deceptive form of public relations that is meant to make a firm seem more "green" than it truly is.