What is the difference between the two fields of study, neuroeconomics and behavior economics? 

Asked on by lilylee

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psyproffie | College Teacher | (Level 3) Assistant Educator

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When you are looking at neurons you are looking at a biological basis. When you are looking at behavior you are looking at how we have learned to respond to our environment.  

When you are looking at neuroeconomics you are looking at how people make economic decisions and make decisions regarding financial risks.  When you are looking behavior economics looks at how the environment effects the finacial decisions that we make such as social influences and emotions.  In essence behavioral economics looks at how external forces effects financial decisions while neuroeconomics looks at the process in which we analyse the risk and make the financial decisions.


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