What promotional tools do the airlines use to get consumers who travel for pleasure and business?

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morrol eNotes educator| Certified Educator

Because of the poor state of the airline industry today, airlines are using many promotions to attract a pleasure and corporate customer base. Airlines are offering discounted tickets and two for one deals. Alaska airlines is offering huge bonuses of frequent flier miles for signing up for their credit card. Some airlines are providing special discounts for seniors and those with more leisure time specifically. Airlines Promotions INC (API) is offering free companion tickets on most flights. While the decrease in oil prices has helped, the airlines are offering many promotions in order to elicit business.