What are the principles of visual design, as stated in the textbook? Give examples of each.

bjmbell | Student

RHYTHM - concerned with pleasing arrangement of design elements to produce feeling of continuity or easy movement of observer’s eye.

Repetition: created by repeated lines, shapes, colors, or textures in a garment.

Gradation:  created by gradual increase or decrease of similar design elements.

Radiation:  created by lines emerging from a central point like rays, resulting in the parts being an equal distance from a given point.

Alternation: Rhythm created by alternating elements such as light and dark colors or stripes of two colors or sizes.


BALANCE -The principle of design that implies equilibrium or steadiness among the parts of a design 

  Formal or Symmetrical - Equilibrium provided by symmetrical parts.  One side resembles the other.

  Informal or Asymmetrical - Equilibrium provided by asymmetrical parts.  One side is unequal to the other.

EMPHASIS - uses concentration of interest or area of focus in a particular part or area of design.

   can be used to draw attention or to    keep the eye away.can be provided through the use of color, texture, structural lines, decorative lines.

PROPORTION - deals with the relative sizes of all the parts in a design to each other and to the whole.