In Brave New World, what is the power of words/propoganda in the new  world?I know that they brain washed and controlled the whole community with propaganda but I was wondering if there was...

In Brave New World, what is the power of words/propoganda in the new  world?

I know that they brain washed and controlled the whole community with propaganda but I was wondering if there was anything more then just that.

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mwestwood | College Teacher | (Level 3) Distinguished Educator

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In 1958 Aldous Huxley wrote Brave New World Revisited in which he wrote of what he perceived as the threats to humanity that had developed since the publication of his novel.  These threats were overpopulation, scientific and technological advancement, man's willingness to relinguish his freedom for a life of ease, and propaganda.  In his novel, Huxley depicted propaganda mainly through the hypnopoedia of the New World.  From infancy, the children have ideas inculcated in their brains.  Then, as children the separate castes run around naked with one another so that they learn that "everyone belongs to everyone else."

When people tour the Hatchery, the Director explains the conditioning that is performed,

"We condition the masses to hate the country....But simultaneously we condition them to love all country sports.  at the same time, we see to it that all country sports shall entail the use of elaborate appaaratus.  So that they consume manufactured articles as well as transport."

As children ask about things such as natural childbirth, the Director explains, giving the "unpleasant facts" of mothers and fathers, a unpleasantness, which, he says are typical of historical facts.  (Because history is unpleasant, children are taught none.)  So, since history is unpleasant, the New World changes it.  For one thing, time begins with the year of Our Ford, Henry Ford being the initiator of assembly line production, which is the method now for the creation of human beings.

Religion has been replaced by the worship of consumerism and the  Solidarity Services where "the moral education" of the New World ideas are reinforced, along with the help of soma.  People make a sign of the T on their stomach, a sign that has replaced the religious sign of the cross. At the Solidarity Service, people join together in an excited parody of an evangelical revival, absorbing all that is told them.  And, because there are no books read, the people of the New World have only what they are told to believe.  For, books contain the ideas of great thinkers of the past, ideas which can cause unrest in a society. 

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