Snowball is full of ideas. In Chapter Two, Snowball's importance is obvious:"Then Snowball (for it was Snowball who was best at writing) took a brush between the two knuckles of his trotter, painted out MANOR FARM from the top bar of the gate and in its place painted ANIMAL FARM. This was to be the name of the
farm from now onwards".
He continues to organize the animals so that there will be maximum efficiency on the farm, he creates "the Egg Production Committee for the hens, the Clean Tails League for the cows,... the Whiter Wool Movement for the sheep, and various others…."
Snowball also defends the farm against Mr. Jones and the other humans, he is recognized for his bravery. He is a very capacable military leader.
For Snowball, the success of the farm is the most important. He believes in the endeavor and is thoughtful and creative. This is how he creates his plans to both defend the farm and make it as efficient as possible. The first plan - defense - involves Snowball studying the military strategies of Julius Caesar and organizing and training the animals. The second plan involves educating the animals and building a windmill to create electricity.
Unfortunately for Snowball, it is his intelligence, combined with his skills, that spell his downfall. Napoleon views him as a threat, and has him run off the farm, turning the animals against him.