Personification, imagery, and onomatopoeia are literary techniques that are employed in both prose and verse.
Personification is the assignment of living qualities, such as language, movement, or emotion, to something inanimate. An example is found in William Wordsworth's poem "I Wandered Lonely as a Cloud" where the speaker describes daffodils "dancing in the breeze." Personification can create a dramatic or comedic effect.
Imagery is the creation of something visual solely through the use of words. T.S. Eliot's poem "Preludes" calls to mind a scene of empty streets as people head home at day's end:
The winter evening settles down/With smell of steaks in passageways./Six o'clock./The burnt-out ends of smoky days./And now a gusty shower wraps/The grimy scraps/Of withered leaves about your feet/And newspapers from vacant lots
Onomatopoeia is the use of words that evoke the sound of what they are describing. Examples include "buzz" and "rattle" when the z's and t's are clearly enunciated, or the word "murmur" which requires bringing together the lips to create the "m" sound.