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What personal values might influence the behaviors of a marketing manager as a responsible global citizen? What personal values might influence the behaviors of a marketing manager as...

What personal values might influence the behaviors of a marketing manager as a responsible global citizen?

What personal values might influence the behaviors of a marketing manager as a responsible global citizen?

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shake99 eNotes educator | Certified Educator

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Most importantly,  I'd say that you should take a good long look at what you are marketing. Is it a product or service that is ultimately of value? I say "ultimately" because plenty of products or services look safe enough, but they might eventually cause environmental problems, or they might be used someone oppress other people, or they might be manufactured in inhumane "sweatshop" conditions.

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litteacher8 eNotes educator | Certified Educator

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I can see how a person might judge another culture based on his or her personal values.  This could be bad, because in business you do not want to judge someone you think is different.  You have to learn to understand your partners and...

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Karen P.L. Hardison eNotes educator | Certified Educator

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Gracie O'Hara eNotes educator | Certified Educator

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