What organizational and infrastructure e-commerce recommendations could be considered in developing online marketing plan for company like health club or a spa? What recommendations company (spa...
What recommendations company (spa or massage industry) should consider when using a shopping cart or other online ordering system. Please justify it.
This is a great question. Here are a few ideas. First, since it is an e-commerce business, a marketing plan should be well versed in search engine optimization techniques. This alone will be a huge step, because without this no matter how great the advertising is not many people will see the advertisements.
Second, the company can buy advertisement space on the most popular websites that deal with health. In other words, you should consider what type of websites people who are health conscious like and flood those website with your advertisements.
Third, since this is spa, you might want to consider what types of product can be sold and shipped to other places for more profits. This is important, because not everyone can come to the location. Moreover, when you cast your net further, so does your profits.
Finally, there are new companies that specifically help with marketing like, groupon, to get more people. Partnering with these companies can help tremendously with marketing.
A spa will of course have products that will easily be sold through a traditional shopping cart: ORDER 2 ... Essential Rose Oil Pak ... QR47836j ... $11.27 ea. If advice is to be sold, there are other systems already at work in many types of advice selling services. For instance, some sites allow live chatting or computer calling for information such as recommendations for homeopathic remedies for pets. For this, a traditional shopping cart is modified so the chat or calling is activated when payment is made through an e-check or (more securely) PayPal. Payments can now be verified instantaneously, so this sort of transaction has been made possible by new technological advancements.
It might be very useful to try to take as much advantage as possible of Facebook, which now has at least half a billion subscribers. Many people check their Facebook accounts very regularly. I don't know precisely how Facebook works, but I do know that if I type something like "Mark Twain" into a Facebook posting, I see, almost immediately, links to Twain sites on the right side of my page. Clearly Facebook has some kind of mechanism that makes this possible. A company today that doesn't use Facebook is missing the opportunity to access millions of potential customers.
I think the internet gives us huge tools that can be used in business to help boost productivity. A key point made in #2 that I would like to highlight is the partnering with other internet companies that are designed to help businesses expand through online marketing and purchasing. In addition, many sites such as facebook are free to users because of the advertising that they include. The use of such strategies should greatly help any up and coming business to expand through the use of the internet.
You need to think about what people would be ordering. That kind of company might sell products like supplements and exercise equipment, but with creativity it could also sell services and even advice. That requires a bit different ordering model.