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Nike's major achievement has been that it has become a hugely wealthy and successful company whose brand is known worldwide.
Nike is now one of the biggest companies in the world after having still been relatively obscure only 30 years ago. In terms of gross revenues, Nike was the 25th largest brand, and the largest sporting goods brand, in the world. Nike has become a major player in essentially every major sports. It is a sponsor of such major soccer teams as Manchester United, Arsenal, and Barcelona. It produces equipment for sports as varied as golf and football.
In short, Nike's major achievement is that it has become one of the biggest companies in the world.
Nike is a major company that is global in its influence. Let me list a a number of the company's achievements. It is quite impressive.
According to Forbes, the brand is the 18th most valuable. It employs over 56,000 people, and made over 30 billion last year.
When Nike was embroiled in a controversy over its labor practices, it was proactive and made extensive changes, which is commendable. Also they are the forefront of sustainability and environmental concerns. Here are some points.
- In 1996 Nike phased out SF6, a global warming gas used in air-sole cushioning units.
- In 2005 Nike moved towards greater industry transparency and collaboration, as they disclosed all the names of their factories.
- In 2010 Nike made jerseys for Brazil, Portugal and the Netherlands made entirely from recycled polyester, each one produced from up to eight recycled plastic bottles.
There are little signs of slowing down for the company. And when we consider that the company started out of Phil Knight's car as a college kid, all of this is even more impressive.
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