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When you say "consumer education" I assume you are referring to programs that are meant to help people learn how to be smart consumers. This sort of program is very important because it is easy for people to get in financial trouble by spending too much. Here in the US, it is so easy to get a credit card, for example, and then to spend beyond what a person can truly afford.
An example of this need can be seen in the housing crisis that helped lead to the financial crash of 2008. The crisis was caused by people taking out mortgages that had really bad terms. The people were not informed enough to realize that these were really risky mortgages. As a result, so many of them ended up owing more on their mortgage than their houses were worth.
Consumer education can help people make better financial choices. This is very important so that people can avoid making choices that end up putting them badly in debt.
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