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If not the first sentence of the story, the narrative hook is usually the opening dramatic action which immediately engages the reader's imagination. 'Narrative hook' is just a way of describing the way the author draws the reader into the story.
In Lord of the Flies, the narrative hook is the image in the very first paragraph of Ralph climbing through the jungle amid all of the broken tree trunks and twisty creepers. By the time Piggy joins the scene the reader is effectively hooked, wondering why these proper English school boys in their school sweaters are stuck in a jungle.
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