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The most prominent example of a U.S.-based social movement that used the MAP model for social change is the American Civil Rights Movement. MAP is an eight-step process beginning with the acknowledgement of a critical social problem, and ending with the winning over of public opinion.
One key aspect of the model is that social movements tend to experience failure and abuse for a long period of time before finally winning public opinion. In the case of the American Civil Rights Movement, many long-term activists endured decades of mistreatment before turning the tide of public sentiment. Other social movements based on the MAP model include the Indian Independence movement and the South African anti-apartheid movement. MAP-based social change tends to rely heavily on the strategies of non-violent direct social action combined with large-scale grassroots community organizing.
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